Master P

Master P created a {hip-hop} empire without registering on any mainstream radar. For several years, he operated solely in the { ap} underground, eventually surfacing in the mid-'90s as a recording artist and producer who knew exactly what his audience wanted. And what they wanted was {gangsta rap}. With his independent label No Limit, Master P gave them {gangsta rap} at its most basic -- violent, vulgar lyrics, hard-edged beats, whiny synthesizers, and blunted bass. He wasn't a great rapper, nor was anyone on No Limit; occasionally, the No Limit rappers were even talentless and clumsy. But in a time when major labels were running away from the controversy that {gangsta rap} caused and Dr. Dre, the father of the genre, was proclaiming it dead, Master P stayed on course, delivering album after album of unadulterated {gangsta}. It was recorded cheaply and packaged cheaply, and almost all of the records on No Limit were interchangeable, but that didn't matter, because Master P kept making money and getting paid.

Read More